Advantages of Digital Marketing
With the increased amount of social media platforms, many companies are taking advantage ofdigital marketing strategiesto promote and market their products and services. Since the Internet allows us to communicate instantaneously, launching a digital marketing campaign can take place more quickly than traditional marketing campaigns and are sometimes less expensive. The wonderful thing aboutdigital marketingis that it's immediate, thus you can monitor feedback, input and actions in real-time from your target market.
If you're on the hunt for cohesive, non-traditional marketing strategies here are someadvantages of going Digital:
- Potential toreach mass amounts of peoplein less time
- Works well withsocial media networks
- Though impersonable,communicates directlyto your niche/target market when executed properly
- Welcomesinteractionfrom your audience
- Campaigns can beeasily adjusted/scaled up or down
- Providesadditional branding and promotionfor your company or product
-Less expensivethan traditional marketing campaigns
-Easy to measurethe success of your campaign
We invite you to learn more about our Digital Marketing Services.
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Key Terms
Optimization of individual web page elements including content, HTML source code, and meta tags to rank higher in search results.
Keyword DifficultyA metric estimating how hard it would be to rank on the first page of search results for a specific keyword.
Content DecayThe gradual decline in organic traffic and rankings that content experiences over time as it becomes outdated or outranked.
Brand SalienceThe degree to which your brand comes to mind quickly and easily when customers think about your product category.
Answer Engine OptimizationOptimizing content for AI answer engines and conversational search interfaces.
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