Bungalo Records/Universal Music Group Distribution Electric Pop Recording Artist Melissa B. Releases Her Single “Addicted” Today
Quick Summary
Singer-songwriter Melissa B has unveiled her highly anticipated single, "Addicted," produced by B. Howard. This release, now available on major platforms like Spotify and iTunes, gives a taste of her upcoming EP. Melissa B. will perform the track at the launch of the new music app, Stereotypes, designed for the YouTube generation. An advocate for women in technology, she also leads the global nonprofit "Girl Geek Dinners," supported by Google and Microsoft.
Los Angeles, CA – July 23, 2013 –Singer-Songwriter and network engineer recording artist Melissa B. debuts her single to the world entitledAddicted.Fans across the globe have been anticipating the Electric Pop singer’s release and TODAY the anticipation is over.
She’ll be performing the single tonight at the launch event for the new music appStereotypes. Created for the YouTube generation, Stereotypes brings together the best of old-school and new-school MTV. Anyone can be a VJ and introduce music videos, and the videos they choose give unique insight into who they really are, the same way that new-school MTV’s reality programming gives viewers an insight into the personal lives of real people.
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With Melissa B. being the new face of technology and activist for computer science, she was delighted at the opportunity to perform. “Stereotypes is a great way for anyone to tell their unique personal story using the music that moves them,”says Jason Keck, who led the business development team for popular music app, Shazam, and is one of the founders of Stereotypes,“Melissa B. has an amazing story to tell and we’re excited to feature her as a VJ in our new app and performer at our launch party.”
Fans have already connected with Melissa B. through her eyes using the newGoogletechnology,Google Glass, which launches in 2014. She’s been able to record her shows, and daily life as a recording artist, and connecting to other Google Glass Explorers utilizing the device. In addition to her music career Melissa B is extremely passionate about supporting young women interested in technology. This passion was the driving force behind her global non-profit organization “Girl Geek Dinners” which is sponsored by Google and Microsoft. Melissa B’s been highlighted in USA Today and IGN Magazine and at GoogleNYC in partnership with Society of Women Engineers for her advocacy in engineering. GEEK is the new SEXY.
About Melissa B.
Melissa B is an Electric Pop music artist who is driven by technology putting her in a lane of her own. Melissa sets herself apart by not only having the vocal chops of a great music artist but has also intertwined technology in her everyday use as an artist. She is capable of not only expressing her passion for the computer science world, but can vocally break down the barriers between music and technology. Check out Melissa B’s website www.melissab.com and become a fan!
About Stereotypes
Stereotypes is a New York City based startup founded by Jason Keck (Shazam Business Development, Entrepreneur of the Week) and Eric Bogs (Google & Etsy Engineering Lead). In 2012, Stereotypes won the Ultralight Startups Pitch contest in New York City, and was later selected to the DreamIt Ventures 2013 Accelerator program as well as the 2013 SxSW Music Accelerator program.
You can find the company online at www.stereotypes.fm, and on the iTunes App Store.
For more information on Stereotypes please contact: Jason Keck at 415-744-4598 and or email: jason (a) stereotypes.fm
Frequently Asked Questions
How can independent artists effectively promote their music?
Independent artists should build a strong social media presence, submit to playlist curators, create an electronic press kit, engage with music blogs and podcasts, collaborate with other artists, perform live regularly, and invest in targeted digital advertising. Consistency and authentic fan engagement are more important than large budgets.
What role does streaming play in modern music marketing?
Streaming platforms are now the primary music consumption channel, making playlist placement crucial for discovery. Artists should optimize profiles on Spotify, Apple Music, and YouTube Music, pitch to editorial playlists, leverage algorithmic recommendations through consistent releases, and use streaming analytics to understand their audience demographics.
How much does music promotion typically cost?
Music promotion costs range from $500-$2,000 for basic digital campaigns to $5,000-$15,000 for comprehensive PR campaigns with radio promotion and playlist pitching. Major label releases can spend $50,000 or more. Independent artists should start with focused investments in playlist promotion and social media advertising.
What makes an effective EPK for musicians?
An effective electronic press kit includes a compelling artist bio, high-quality press photos, links to music and videos, notable achievements and press coverage, social media statistics, contact information, and a one-sheet for quick media reference. Keep it concise, visually professional, and regularly updated with latest releases.
How long does it take to build a fanbase as a new artist?
Building a meaningful fanbase typically takes 1-3 years of consistent effort including regular releases, social media engagement, live performances, and strategic promotion. Some artists gain traction faster through viral moments, but sustainable careers are built through ongoing relationship-building with fans and industry connections.
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