Brand positioning is the process of increasing brand awareness. The purpose of formulating this strategy is to position your brand in the minds of your customers and make it stand out from the crowd.

European Soprano Vocalist Set to Make Debut in United States  Los Angeles, CA - August 15, 2018 — Young rising soprano Tamara Radjenovic (23) is bringing her talent to the United States. The Monteneg

"Super Life" Music Video Reveals a New Side of the Artist  Los Angeles, CA - August 13, 2018 — The undisputed master of C-Pop Jason Zhang has once again proved himself with his latest EP, "FUTURE·L

Twitter is one of the most effective platforms for carrying out marketing campaigns. With more than 330 million monthly active users, you can promote your business to the target audience. Many music a

[caption id="attachment_7802" align="alignleft" width="1903"] Soprano Tamara Radjenović (Photo: Jelica Bujic Yelissa)[/caption] Tamara Radjenović is a soprano making waves in the world of opera. A nat

AMW’s own Vice President of Brand Strategy & Marketing Mike Coates is featured in a new branding resource from Kununu and Alongside. In “Easy Employer Branding Tactics” Mike offers advice about how to

In today’s competitive music industry, music artists need to be creative to grab the attention of their target fan base. Many music artists publish ads online to promote their music, but you may not b

Singer/Songwriter Set to Release String of Singles This Fall Los Angeles, CA - July 31, 2018 -- "Hangover", the new rhythmic single from singer/songwriter prodigy, Kristinia DeBarge is both light and

So, you want to boost your music career and increase your fan base? You should consider using SoundCloud to attract the right audience. It’s one of the best promotional platforms for aspiring music ar

The Global Remix Contest - Powered by AMW Group for JAM’s New Social Music App ‘LOUDLY’ is officially over. Thanks to all 1600 contestants for entering. On August 9th, find out who the lucky winners a

When running a business, it’s extremely important to promote your products and services to the right audience. Social media helps business people get in touch with their target audience and increase b

An Army Vet Turned DJ and Long-time Singer/Songwriter Come Together for a "Good Time." Los Angeles, CA - July 11, 2018 -- Opportunities can be once in a lifetime. For Daniel Glover, a recent graduate