Hip-Hop Pioneer MC Lyte Debuts “Cravin’,” Her First New Single Since 2007

AMW 4 min read
Professional concept illustration for hip-hop pioneer mc lyte debuts “cravin’,” her first new single since 2007

Lyte, born Lana Michelle Moorer in Brooklyn, rose to prominence in Hip-Hop’s late 1980’s golden age with songs “I Cram to Understand U (Sam)” and “Paper Thin.” Her string of hits stretched more than a decade, including 1994’s Grammy-nominated “Ruffneck” which cracked the U.S. Top 40, 1996’s “Cold Rock a Party” which hit No. 11 and helped introduce Missy Elliott to the mainstream, and 2003’s Grammy-nominated “Ride Wit Me.”

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MC Lyte has released “Cravin’,” her first single since 2007, under the Loudbox Entertainment/Sunni Gyrl Inc label. This track showcases her signature hard-edged delivery while intertwining social commentary and an empowering message about taking control of one's destiny. As a pioneering female artist in Hip-Hop, Lyte's legacy is further cemented by her contributions to the industry, including her role in leading the Los Angeles chapter of the Recording Academy and founding the Hip Hop Sisters Fo

“Cravin’” finds Lyte in top form, with her hard-edged, spitfire delivery which is instantly familiar, but fresh. Like her classic tracks, “Cravin’” combines keen social commentary with a powerful message to listeners about taking control of your own destiny.

A multi-faceted lyricist, motivational speaker, entrepreneur, voice-over artist and actress, Lyte starred in the films “Fly by Night,” “A Luv Tale,” “Train Ride,” “Civil Brand,” and “Playa’s Ball.” Lyte also had recurring roles on “For Your Love” on the WB and “Half & Half” on UPN.

Lyte also served as the President of the Los Angeles chapter of the Recording Academy from 2011 to 2013, the first African American female ever to serve in that role. She created the Hip Hop Sisters Foundation charity (which counts Faith Evans, Jada Pinkett Smith and Russell Simmons among its advisory board members), and is President of the entertainment firm Sunni Gyrl, Inc.

One of Hip-Hop’s first notable female artists, Lyte’s diary, turntable, records and other items from her early days in the New York hip-hop scene are now at the Smithsonian Institution’s National Museum of American History in Washington, D.C.

“Cravin’” is now available everywhere.

For more information, visit www.mclytenow.com

To preview Cravin’, visit iTunes here

Sunni Gyrl, Inc.

Loudbox Entertainment

BFM Digital, Inc.

BFM Digital is a global digital music company committed to serving the independent music community and delivering quality music, spoken word and video content to leading online retailers worldwide. Representing a diverse catalog of indie labels, artists and publishers, BFM distributes to all of the major music services including iTunes, Amazon, Rhapsody, eMusic, Napster, Walmart, Nokia and many more. With an unparalleled commitment to personalized service, BFM works closely with their content providers from around the world to ensure maximum exposure of their catalog by customizing marketing efforts and building strong relationships with BFM's digital store partners.

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AMW

Written by AMW

AMW® is a full-service marketing and entertainment company helping businesses, creatives, and professionals build their brands and reach new audiences.

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