Success Stories: InFiction featured in Kia TV Commercial

Earlier this year A&M Entertainment was hired by Los Angeles based EDM duo InFiction and our team developed a PR strategy to further increase awareness and media exposure. A&M's popular PR Plus Campaign was utilized to implement this plan and customized for InFiction's needs. And while the initial campaign did take some time to unfold, we are happy to report that InFiction was recently approached and featured in a TV ad commercial by Kia Motors. The duo's distinctive remix of David Bowies "Let's Dance" fit the new 2014 Kia Cadenza's sophisticated look and high-end appeal. Another great example of how great publicity can bring unexpected and attractive opportunities.

Quick Summary

A&M Entertainment successfully implemented a customized PR Plus Campaign for the Los Angeles-based EDM duo InFiction, enhancing their media exposure. Their efforts led to InFiction being featured in a Kia Motors TV commercial, showcasing their remix of David Bowie’s "Let’s Dance," which complemented the sophisticated aesthetic of the new 2014 Kia Cadenza. This opportunity highlights the potential of effective publicity in generating unexpected, attractive prospects for artists.

To Learn more about InFiction's success with the PR Plus Campaign please visit our Case Studies.

About the Kia Cadenza Commercial

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