Earlier this year A&M Entertainment was hired by Los Angeles based EDM duo InFiction and our team developed a PR strategy to further increase awareness and media exposure. A&M’s popular PR Plus Campaign was utilized to implement this plan and customized for InFiction’s needs. And while the initial campaign did take some time to unfold, we are happy to report that InFiction was recently approached and featured in a TV ad commercial by Kia Motors. The duo’s distinctive remix of David Bowies “Let’s Dance” fit the new 2014 Kia Cadenza’s sophisticated look and high-end appeal. Another great example of how great publicity can bring unexpected and attractive opportunities.
A&M Entertainment successfully implemented a customized PR Plus Campaign for the Los Angeles-based EDM duo InFiction, enhancing their media exposure. Their efforts led to InFiction being featured in a Kia Motors TV commercial, showcasing their remix of David Bowie’s "Let’s Dance," which complemented the sophisticated aesthetic of the new 2014 Kia Cadenza. This opportunity highlights the potential of effective publicity in generating unexpected, attractive prospects for artists.
To Learn more about InFiction’s success with the PR Plus Campaign please visit our Case Studies.
About the Kia Cadenza Commercial
You know that girl you didn’t notice in high school? Well, she’s back, and now she’s sexy and sophisticated. A lot like the all new 2014 Kia Cadenza. Watch what happens when this woman drives through the streets of New York and returns to her high school reunion. Let’s just say that, like Kia’s all new premium sedan, she’s impossible to ignore.
About InFiction
A collaboration between Dan Asma and Doran Oppenheimer, InFiction are tightly focused on creating original electronic dance music influenced by their backgrounds as film editors and producers. They have composed music for films such as Black Swan, Wrath of the Titans, The Darkest Hour, The Mist, Halloween, The Last Exorcism, Superman Returns, Disturbia, and The Thing. Progressive house enthusiasts, InFiction’s beats are often very minimal but remixes of tracks such as ‘Let’s Dance’ originally by David Bowie and ‘Human’ by The Killers makes for a stylish sound.
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