Healthcare Marketing & PR

Every piece of content is reviewed against HIPAA requirements before release. Patient stories require proper authorization forms, identifiable health information is never disclosed without consent, and our team is trained on the distinction between marketing communications and protected health information. We work with your compliance officers to establish clear review workflows.

Healthcare PR retainers range from $8,000 to $35,000 per month depending on organizational complexity and regulatory requirements. Hospital systems and pharma companies with FDA-regulated communications typically invest $15,000 to $35,000 monthly. Digital health startups and wellness brands often begin at $8,000 to $12,000 per month.

Yes, we support all phases of pharmaceutical launch communications from pre-approval disease awareness campaigns through FDA approval announcements and post-launch market access messaging. All content is developed within FDA promotional guidelines, and we coordinate with medical affairs and regulatory teams to ensure compliance throughout.

We track media placements across healthcare trade and consumer outlets, physician referral inquiry correlation, patient volume trends linked to coverage, website traffic from earned media, and brand sentiment among target audiences. For pharma clients, we also monitor prescription volume trends and payer engagement following key media milestones.

Yes, media training is essential for healthcare spokespeople. Physicians are expert clinicians but rarely trained communicators. We coach clinical spokespeople on translating medical concepts into accessible language, handling difficult questions about outcomes and safety, and projecting both competence and empathy during interviews.

Patient safety crises activate our most intensive protocols. We coordinate with clinical, legal, and regulatory teams to develop statements that demonstrate transparency and accountability while protecting the organization legally. Timing is critical—we aim to have initial holding statements ready within hours and detailed responses within 24 hours.

Provider recruitment PR is increasingly important given nationwide staffing shortages. We develop campaigns that highlight workplace culture, clinical innovation opportunities, and community quality of life in target recruitment markets. Coverage in medical trade publications and local media builds visibility among physicians evaluating practice opportunities.

Digital health PR bridges healthcare and technology media. We secure coverage in both healthcare publications and tech outlets, emphasizing clinical validation and patient outcomes rather than just technological novelty. This dual-audience approach builds credibility with both healthcare decision-makers who adopt platforms and consumers who use them.

Thought leadership is central to healthcare communications. Positioning physicians and executives as authoritative voices on clinical trends, health policy, and care delivery innovation generates sustained media coverage that advertising cannot replicate. We secure bylines, commentary opportunities, and expert source relationships with reporters who cover healthcare regularly.

Clinical trial communications require careful management of investor expectations, patient recruitment messaging, and data readout announcements. We develop communications timelines aligned with trial milestones, prepare materials for multiple outcome scenarios, and coordinate media strategies that support both scientific credibility and commercial objectives.

We develop proactive content strategies that establish your organization as a trusted information source before misinformation takes hold. This includes rapid-response fact sheets, expert commentary programs for breaking health news, and earned media campaigns that position your clinicians as authoritative voices media outlets turn to for accurate health information.

The wellness space is crowded with exaggerated claims that erode consumer trust. We help legitimate wellness brands stand out by anchoring communications in evidence-based messaging, securing coverage in credible health publications rather than just lifestyle outlets, and building a reputation for scientific integrity that creates a competitive moat against less rigorous competitors.