Marketing

How to Make Your App Stand Out in the App Store

Mobile app marketing is on a constant rise. More and more businesses are turning to this platform due to its countless benefits. With 77% of the world’s population using the internet via smart devices

How Your Company Can Benefit from Digital Marketing

The evolution of digital technology impacts the ways how businesses reach their target audience. Whether you want to attract potential customers to your business or engage and retain your existing cus

So You've Created a YouTube Series? Here's How to Get People to Watch It

YouTube is one of the most popular social platforms. It gets more than 30 million visitors every day, looking for entertaining or informative content. You may not know that people can generate some in

3 Types of Instagram Posts and When to Use Them

In this day and age, the significance of social media has grown immensely; to the point that Instagram has become a noun. The platform has become the gold standard for sharing images and branding your

3 Social Media Management Tools Worth Using

In this day and age, social media is known to be a reliable platform that helps people connect with their friends and family members, regardless of how many miles separate them. Social media has long

How to Make and Keep Social Media Followers

The follower count that you have on your social media accounts isn’t just an ego booster – it’s the number of people that you manage to influence with your messages and your posts. The impact of your

How To Leverage Social Media to Push Your Online Publicity Efforts

Publicity is one of the hardest avenues of marketing to conquer. The issue is that with publicity it isn’t just up to you to make an impact – you have to make enough of an impact that it causes a stir

How to Solve the Biggest Problems with Brand Design and Brand Identity

Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame

Strategies to Refresh and Rebrand Your Established Brand Identity

The art of rebranding is certainly one that not every entrepreneur is aware of or knows how to integrate into their business. But that doesn’t mean it cannot be learned. It’s one thing to give up on a

5 Way to Make Your Brand Messaging Stand Out From Your Competition

In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something u

The Ultimate Social Media Promotion Cheat Sheet

Social media is too important now for any promoter or advertiser to ignore. Social media is bigger than television, radio, and newspapers combined. Nothing gets you traction as quickly and as cheaply

The Ultimate Cheat Sheet on Branding Your Side Hustle

Whether you’re a business owner, or just need to make some good money on the side, having a side hustle is certainly the best way to do so. Studies validate that most individuals above the age of 25 h