How To Leverage Social Media to Push Your Online Publicity Efforts

Publicity is one of the hardest avenues of marketing to conquer. The issue is that with publicity it isn’t just up to you to make an impact – you have to make enough of an impact that it causes a stir in media and in the general public. You need to create a self-propagating message which isn’t exactly easy. Major retailers have been using social media to push their online publicity efforts for years. Here are some tricks they use that you can apply to your own social media publicity efforts.

Quick Summary

Publicity is challenging as it requires creating a self-propagating message that resonates with both media and the public. Successful strategies include using hashtags effectively, promoting the social media profiles of collaborators, and knowing key media personnel. Engaging campaigns that are fun and easy to participate in can significantly boost visibility, as evidenced by trends like the ice bucket challenge. Ultimately, originality in content is essential for generating substantial publicit

Using hashtags #properly

Promoting the social media profiles of those involved

Knowing the right people

Creating campaigns that are fun to participate in

The key word in social media is ‘social’. If you want to generate publicity easily then create campaigns in which people can take part easily or campaigns that are fun. Remember the ice bucket challenge? It ended up generating lots of publicity and millions of dollars in charity for ALS. There are some retailers who are great at these campaigns while there are some whose efforts just make us cringe. Remember, do not ask people to re-post a line from your marketing campaign or to make something that is obviously an advertisement. That doesn’t work. You need proper original content to succeed.