When it comes to marketing you cannot afford to ignore new developments. Marketing involves creating thinking, but it also involves strategies and new technologies – which is why it is important to re

We all know that in order to gain the most traction on social media posts there needs to be a visual element. A blog post may gain traction, but it will gain much more traction if the header image is

You may have heard the saying “your first impression is your last impression", but it takes on a whole new meaning when it comes to the internet. On the internet, if you make a bad first impression, i

We live in the era of internet videos and superstars. Most people who only watch television and movies don’t even realize how big YouTube channels are these days, or how much money they end up making.

Branding is an art as much as it is a science. A lot of times you will have ideas which will seem great to you but they won’ work out in reality. The best way to learn about branding is to see what yo

YouTube is the online marketing avenue most often forgotten about. Many companies have very active Facebook, Twitter, Tumblr, and Instagram account but they do not even have a presence on YouTube. The

Launching a brand is a great feeling. You know that you are defining everything about the brand and it feels good to have that much power over something that you are doing. Launching a brand isn’t sim

Branding is a crucial part of business these days. Back when brands only existed in advertisements it was good to have a proper brand strategy. Nowadays when brands have to interact with people on soc

Time and time again companies keep making the same mistakes when it comes to online media. It’s not just small companies either; the bigger the company, the easier it is to see how they are doing thin

Too many companies end up running dry, boring social media accounts. It’s easy to see why so many people find it hard to create a good social media presence; social media is social, and to be social y

Threading the fine line between being inactive and spamming If you’ve ever run a social media page you know this problem. You don’t want to post too much about your product because you don’t want to

We are living in the age of social media. We have never really had the technology to allow this much social interaction on a network before and the new technology has been fully embraced by society. I