In the entertainment industry, it’s crucial to present yourself in a professional capacity. One way to do this is by having high-quality images. The Internet is full of images these days so it’s impor

The most common mistake artists make is to not treat themselves as businesses. You should start your career as an artist just like you would start any other business, with clear goals and a business p

Many musical artists run towards getting a PR campaign before they even have a solid foundation. Sure, you don’t need to have 100,000 subscribers to your YouTube channel or have huge events, but a lit

One of the best ways to get your music heard these days is by playlist promotion. If you can get your song on a Spotify playlist that reaches your target audience, you will be able to expand your fan

Organic growth is an excellent strategy that allows brands to grow their business using their existing resources. Basically, using what you already have available to you and perfecting it before focus

New Album Is Artists Unique Take On Legendary Rock And Pop Music Los Angeles, CA - March 27, 2019 — Over the course of their 8-year emergence, KAATO has grown and developed their own distinctive so

In this day and age, video promoting and marketing anything, especially music, is easier than ever. You don’t have to wait for a music producer to discover you at a club or a bar, nor do you have to s

The days of just uploading your music on SoundCloud or YouTube are long gone. If you want your music to be successful, you need to have a plan in place to get your music in front of more listeners. It

Branding is a marketing tactic in which a company creates a symbol, design or name that consumers can easily identify as belonging to a brand. It’s crucial to develop an easily identifiable brand for

It’s no secret that the digital marketplace is rapidly expanding and replacing face to face customer interactions. In fact, most people start their buyers journey online, whether it’s for products, se

As a musician or band going mainstream, it is imperative that you get a hold of sponsorships from trusted and known brands that will help boost your musical career to new heights. Here are 7 surefire

Brands use sponsorship to enhance their audiences emotional connection to them through their experience with an event or activity. The support from sponsors for a brand can improve their public image,