Free Marketing Resources & Tools
Everything you need to plan, compare, and execute. From budget calculators and pricing guides to step-by-step how-tos — all free.
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Browse our collection of free tools, guides, and resources designed to help you plan, execute, and measure your marketing initiatives.
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Blog & Insights
436Expert insights on marketing, events, entertainment, and industry trends.
How-To Guides
57Step-by-step guides to help you execute marketing, PR, and event strategies.
In-Depth Guides
4Comprehensive pillar guides covering marketing, PR, events, and entertainment topics.
Industry Statistics
49Data-driven insights and statistics across marketing, PR, and events.
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Interactive Calculators
Plan budgets, estimate ROI, and make data-driven decisions with our free calculators.
Marketing
Plan your marketing strategy with data-driven calculators for budgets, ROI, and campaign performance.
Events
Calculate event costs, attendance projections, and ROI for conferences, trade shows, and corporate events.
Entertainment
Estimate production costs, talent fees, and licensing expenses for entertainment projects. Free calculators for music, film, and content licensing budgets.
Communications
Measure PR value, media coverage impact, and crisis communication costs. Free calculators to quantify your public relations ROI and campaign effectiveness.
Software
Free calculators for running a business on software — SaaS metrics, unit economics, and the cost of the tools you run on. Built by AMW.
Finance
Free finance calculators for pricing, margins, markups, discounts, and the true cost of doing business.
Guides, Templates & Tools
Practical resources to help you plan, execute, and measure your marketing and event initiatives.
guides
Content Marketing Agency vs In-House: Complete 2026 Comparison
Should you hire a content marketing agency or build an in-house team? Compare costs, capabilities, and outcomes to make the right decision for your business.
Social Media Agency vs In-House Team: 2026 Comparison
Should you hire a social media agency or build an in-house team? Compare costs, expertise, and results to find the right approach.
Event Planner vs DIY: When to Hire a Professional
Should you hire an event planner or manage your event yourself? Compare costs, time investment, and results to make the right decision.
PR Agency vs Freelance Publicist: Which Is Right for You?
Compare PR agencies and freelance publicists. Understand costs, capabilities, and when to choose each option for your publicity needs.
PR Agency vs In-House PR: Complete 2026 Comparison Guide
Deciding between hiring a PR agency or building an in-house team? Compare costs, expertise, scalability, and results to make the right choice for your business.
More Resources
AI Content Workflow Template Pack
The starter template pack for AI content operations — voice guide template, 15 core prompt templates for blog, social, email, and ads, editor checklist, and monthly ROI reporting template.
AI Marketing Stack Playbook
The complete AI marketing stack playbook for 2026 — tool selection, workflow architecture, team structure, and the prompt library starter kit that takes 90 days to build in-house.
Press Release Template & Format Guide (Free Download)
Free press release template with proper format, structure, and examples. Download professional PR release samples for events, product launches, and company announcements.
Latest Articles
Expert insights on marketing, events, entertainment, and industry trends.
How Phil Knight Sold Shoes From a Car Trunk to Build Nike
In 1964 Phil Knight sold Onitsuka Tigers from his car at Pacific Northwest track meets. Here is what that trunk did for Nike, and which parts still apply now that outreach is cheap.
TechCrunch Disrupt 2026: A Plan If You're Not Raising
Going to TechCrunch Disrupt 2026 without a pitch deck? Use this working plan to turn one week in San Francisco into customers, partners, hires and market intel.
How a Failed Snowboard Shop Led to Shopify
Shopify began as the software behind Snowdevil, an Ottawa snowboard shop that didn't last. What happened, why the software outgrew the store, and what operators can take from it.
Patek Philippe Walked Away From a 120-Year-Old Standard and Wrote a Stricter One. Here's What That Actually Automates.
What to Automate First When AI Agents Join Your Team
AI agents are arriving inside everyday business software. Here's the order that tends to work: reading first, approved drafts second, judgment calls kept with people.
How AI Search Is Reshaping B2B Lead Funnels
B2B buyers now compare vendors in AI chat answers before contacting anyone. Here's what that changes about your traffic, your website, your first sales call and how you measure leads.
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