SXSW
The sprawling Austin festival blending tech, film, music, and culture. Major consumer-tech narratives launch here.
- Next edition
- TBA
- Location
- Austin, Texas
- Attendees
- ~70,000
- Since
- 1987
About SXSW
South by Southwest (SXSW) is a 10-day Austin festival that combines a conference, film festival, music festival, and trade show into one of the most influential cultural events in the US. The Interactive (tech) portion draws founders, brand marketers, agency leaders, and Big Tech executives for keynotes and panels spanning AI, creator economy, web3, climate tech, and consumer brand strategy.
SXSW is where many consumer tech and brand narratives go mainstream — Twitter, Foursquare, and more recently AI agent demos all had breakout moments here. The breadth makes it less technically deep than focused conferences, but unmatched as a cultural barometer.
AMW for Service Businesses
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Service businesses scaling up often outgrow their spreadsheet stack before they realize it. AMW Suite is a single, integrated system for client work — sales, delivery, billing, communication — built for consultancies, agencies, and professional services teams.
Past & upcoming editions
-
2026March 13 – March 22, 2026
-
2025March 7 – March 15, 2025
Frequently asked questions
- When is SXSW 2026?
- SXSW 2026 runs March 13-22 across Austin, Texas. Different tracks (Interactive, Film, Music) overlap during the festival.
- How much does SXSW cost?
- Badge pricing ranges roughly $1,295-$1,795 USD depending on tier and timing. Premium-tier badges grant cross-festival access.
- Which SXSW badge should I get?
- Interactive (tech) badges fit founders + brand marketers. Film + Music badges are narrower. The Platinum badge unlocks all tracks but is materially more expensive.
- Is SXSW worth attending?
- For consumer-tech founders, brand executives, and agency creative leaders, yes — the cultural breadth + side-event density is unmatched. For pure B2B SaaS, SaaStr is a much better fit.
- What is SXSW Pitch?
- SXSW's startup competition (formerly SXSW Accelerator). Curated early-stage startups pitch to investors and live audiences across multiple categories.
Talk to AMW about business / general.
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