Generating PR can be tough. The problem is that you have set out to do something which is, by design, out of your control. It is easy to show a lot of people your advertisements but it is much harder to get them to actually engage with you and think …
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We all know publicity can be helpful to a brand but there is often confusion about what publicity aims to achieve. Publicity basically helps you with 3 important factors: Awareness, Credibility, and Buzz building. A good publicist can ensure that everyone knows about your brand and the latest information about your …
Music is one of the industries in which PR has an enormous effect on performance. We all know about great artists in the music industry who aren’t as notable as they should be. Getting the right momentum through the right PR can result in an artist gaining popularity and people …
As of late, there have been many events that will inspire your staff, drive new ideas, and ultimately have you figuring out ways to run your business more efficiently. When asked what business owners want most while figuring out how to make their business more profitable, one of the number …
The mixture of the absolute best marketing wisdom and having an incredibly cool product are all part of the perfect plan to get your new brand’s name out there and flourish. Having a list of some good things you can do to build your brand will be an iconic first …
There is an incredibly true statement out there in the marketing world about publicity and the ways in which you can obtain it. “Some of the most successful people out there are not necessarily the most talented, but the best marketed”. Now, we all know there are amazing exceptions to …
Achieving results on a time limit When a band or artist entity is looking to enhance their promotion online, sometimes you may only have 2-3 months to really build up your presence. Reasons could be an upcoming tour in the summer, needing placement on blogs in your niche, and making …
When you have reached the point in a creative venture, clothing line, or entertainment personality in which you want to go national or global there are huge issues to consider. The most important element of publicity is that if any type of budget allows, you are having someone call, glean, …
Los Angeles based EDM production duo InFiction is featured in the latest issue of Flair Magazine. Dan Asma and Doran Oppenheimer (InFiction) are tightly focused on creating original electronic dance music influenced by their backgrounds as film editors and producers. They recently released their debut EP entitled, “When I’m With You” …
In the early 1960s, Dan Edelman authored these 10 timeless rules for all PR practitioners. Dan began his career as a reporter in Poughkeepsie, N.Y. before he was drafted during World War II, receiving four battle stars and the Commendation Medal. He later became a news writer for CBS and served as PR …
Businesses have long realized the role that the world of entertainment plays in their success. Big companies would invest millions of dollars to have their products promoted in a popular TV show or endorsed by a well-known celebrity. For those interested in understanding the depth and nuances of this approach, here’s an insightful article offering a brief introduction to entertainment marketing.
Publicity is essential to a company’s lifespan. We offer a variety of publicity services that can be combined to create a comprehensive public relations campaign or build a customized campaign to fulfill an immediate need. Sign-up for a free quote today and receive a 15% discount on your first campaign. …