PR & Communications

5 Common Misconceptions about Business PR

In this day and age, PR is something that almost everyone has a clear cut idea about. There’s absolutely no question in one’s mind when it comes to such things, not because they’ve had their own exper

How to be a Thought Leader in Your Field

A thought leader, in any industry, is the intelligent, trustworthy and reputable expert who knows everything that there is to know, inside and out, about their field. Whenever an issue arises and peop

Tips for a Summer Internship in PR

Summer is an ideal time for internships, especially if you want to brush up your skills and refresh your knowledge. While many believe that summer is a time to relax and go on a vacation, opting for a

Welcoming Leilani Wolfgramm as new PR client

We're happy to welcome Leilani Wolfgramm as a new PR Client. Her upcoming projects include the release of her New Single "Sinner" as well as an opening performance for Ziggy Marley on Friday May 5th a

The Best Movie and TV Characters That Worked in PR

PR is a tough job but it is something a lot of people have interest in. Television and movies are full of stories about characters that work in PR, and many of them happen to be very good television s

5 Surefire PR Trends to put your Brand on the Media radar

Generating PR can be tough. The problem is that you have set out to do something which is, by design, out of your control. It is easy to show a lot of people your advertisements but it is much harder

Here’s how to sell your product by using a press release

There’s a great saying which goes “Build a better mousetrap and the world will beat a path to your door”. Sadly, anyone who has made a great product will be able to tell you that the saying is not tru

Here’s how publicity can help elevate your brand: Awareness / Credibility / Buzz builder

We all know publicity can be helpful to a brand but there is often confusion about what publicity aims to achieve. Publicity basically helps you with 3 important factors: Awareness, Credibility, and B

Upcoming PR Events: 5 Industry Conventions you don't want to miss

As of late, there have been many events that will inspire your staff, drive new ideas, and ultimately have you figuring out ways to run your business more efficiently. When asked what business owners

How to Use a Press Release to get your Project the Attention it Deserves

There is an incredibly true statement out there in the marketing world about publicity and the ways in which you can obtain it. “Some of the most successful people out there are not necessarily the mo

How Artists can Benefit from a Digital PR Campaign

Achieving results on a time limit When a band or artist entity is looking to enhance their promotion online, sometimes you may only have 2-3 months to really build up your presence. Reasons could be

Great Publicity; the Necessary Element to Get From the Basement to the Center Stage

When you have reached the point in a creative venture, clothing line, or entertainment personality in which you want to go national or global there are huge issues to consider. The most important elem