Planning & Strategy Calculators

Calculate the sample size needed for statistically significant A/B tests. Determine how long to run experiments for reliable results.

Compare the true costs of hiring an agency versus building an in-house marketing team.

Project total artist revenue across streaming, live shows, merch, sync, and other income streams.

Estimate the budget needed to achieve brand awareness goals based on target reach and frequency.

Calculate cost per acquisition for your marketing campaigns. Essential for measuring lead generation and customer acquisition efficiency.

Calculate cost per click for your PPC campaigns. Essential for Google Ads, Facebook Ads, and paid search optimization.

Calculate cost per thousand impressions for your advertising campaigns. Essential for media buying and display advertising.

Calculate click-through rate for ads, emails, and search results. Essential for measuring engagement and ad performance.

Plan multi-day conference budgets including venue, speakers, catering, AV, and attendee experience.

Estimate licensing fees for music, film, and other content based on usage, territory, and duration.

Measure the ROI of your content marketing efforts. Calculate the value of blog posts, videos, and other content assets over their lifetime.

Calculate conversion rates for your website, landing pages, and marketing campaigns. Essential for CRO optimization.

Plan and estimate crisis communications costs. Build a comprehensive budget for crisis preparation, response, and reputation recovery.

Estimate crisis communications response costs based on severity, duration, and required resources.

Calculate your customer acquisition cost across channels. Compare CAC to lifetime value and optimize your marketing spend for sustainable growth.

Calculate customer lifetime value to inform acquisition spend, retention investment, and pricing decisions.

Calculate your email marketing return on investment. Estimate revenue from campaigns based on list size, open rates, and conversion metrics.

Plan your event budget with our interactive calculator. Allocate funds across venue, catering, entertainment, and more.

Estimate event planner fees based on event type, guest count, complexity, and planning level needed.

Measure your event's return on investment by tracking costs, revenue, and lead generation value.

Calculate optimal staffing levels and costs for your event based on size and complexity.

Determine optimal ticket pricing to hit revenue goals while maximizing attendance.

Create film production budgets with above-the-line, below-the-line, and post-production cost breakdowns.

Plan your Google Ads budget based on keywords, competition, and conversion goals. Essential for PPC campaign planning.

Plan your event catering with estimates for food, beverages, staffing, and total cost per guest.

Budget for hybrid events combining in-person and virtual attendees with streaming and production costs.

Calculate fair influencer rates based on follower count, engagement rate, platform, and deliverables. Get industry-standard pricing for sponsored content.

Quantify the cost of poor internal communication and calculate ROI on improving employee communications and collaboration tools.

Track lead generation funnel performance from lead to MQL to SQL to closed deal with full ROI analysis.

Estimate marketing agency retainer costs based on services needed, ad spend, content volume, and company size.

Plan how to divide your marketing budget across channels like SEO, PPC, social media, content, and email. Customize percentages, add channels, and download or email your allocation report.

Calculate the value of earned media placements using AVE, impression-based, and outcome-based models.

Optimize your communications budget allocation across paid, earned, and owned media channels.

Estimate media training costs for executives and spokespeople. Build a budget for interview preparation, mock sessions, and ongoing coaching.

Calculate merchandise profits from events including production costs, venue splits, and sales projections.

Estimate how much to budget for music marketing based on release type, artist tier, and campaign channels.

Estimate your streaming royalties across platforms like Spotify, Apple Music, and more. Calculate artist earnings after distributor and label splits.

Plan and budget your music video production from concept to final delivery.

Plan and calculate your PPC advertising budget based on goals, CPC estimates, and conversion targets.

Estimate how much a PR agency will cost based on your industry, company size, goals, and geographic scope.

Measure the return on investment from your PR campaigns using multiple valuation methods.

Calculate the advertising value equivalency (AVE) and earned media value (EMV) of your press coverage. Quantify PR impact for stakeholders.

Plan your podcast launch and running costs. Calculate equipment, hosting, editing, and marketing expenses for your first year of podcasting.

Calculate the cost of press release distribution across wire services, targeted outreach, and multimedia.

Plan your product launch budget across PR, digital marketing, events, and influencer partnerships.

Estimate publicist fees for authors, executives, celebrities, and brands based on campaign type and scope.

Calculate return on ad spend for your advertising campaigns. Essential for measuring marketing ROI and campaign profitability.

Estimate the investment and timeline needed to recover from a reputation crisis.

Evaluate whether a marketing retainer delivers value compared to project-based pricing.

Estimate monthly SEO agency retainers based on your business size, industry competition, and service needs.

Project the return on investment from your SEO efforts based on traffic and conversion improvements.

Calculate social media management costs based on platforms, posting frequency, content types, and ad management needs.

Measure the return on your social media investment across platforms, campaigns, and content types.

Plan speaker and thought leadership program budgets including fees, travel, and production costs.

Calculate the value of event sponsorships based on audience reach, impressions, and activation opportunities.

Calculate music streaming revenue across platforms with distributor fees and label splits.

Calculate how streaming royalties get split between artists, labels, distributors, and collaborators.

Budget for talent bookings including performance fees, riders, travel, and production requirements.

Budget for executive thought leadership programs including content, speaking, and visibility initiatives.

Estimate TikTok earnings from Creator Fund, brand deals, and live gifts based on followers and engagement.

Plan tour budgets including transportation, accommodations, crew, and per-show costs with P&L projections.

Calculate the ROI of your trade show investment including booth costs, travel, staff time, and leads generated.

Determine how many guests your venue can accommodate based on room dimensions and seating layout.

Compare multiple venue options side-by-side based on costs, capacity, and included services.

Estimate video production costs including crew, equipment, and post-production. Build accurate budgets for commercials, corporate videos, and content.

Measure webinar performance by tracking registrations, attendees, engagement, and conversion to sales opportunities.

Calculate the return on investment for your website redesign or optimization project.

Estimate YouTube earnings based on views, CPM, and monetization factors. Calculate potential ad revenue for your channel.